Category One was founded in order to continue using the unique methodologies developed by Radar Communications designed to bring companies closer to their customers. By facilitating a deeper understanding of their customers, we facilitate the development of more effective marketing and innovation strategies. We work across industries, often bringing fresh approaches to problems. Our work is quite scalable; and we have worked with start-ups and Fortune 50 companies. We work globally, and can (and have) work locally.We've done repeat work in retail groceries, retail apparel, retail electronics, high tech, food, automotive, health and wellness, insurance, pharmaceutical, sporting goods and outdoors. Our methodologies have been applied in B-to-B as well as business-to-consumer. Our experience leads us to believe that being industry-agnostic often allows us to see issues with a fresh perspective.