Daniel Baker's Colleagues at tag agencies
Daniel Baker's Contact Details
N/A
tag agencies
Daniel Baker's Company Details
It's time you discovered the truth.Brands often try to be "aspirational". It's a lovely word, but until you are actually "that thing", you are not – so the customer experience has the very real potential of being negative. Isn't it better and more effortless to make them love you for what you already are?From a communications standpoint, brands have a habit of swimming in the "sea-of-sameness". Promoting and saying the things that your competitors are – latching on to the consumer expectations of a category instead of diving in and understanding the needs of your audience to create an emotional imprint.That is the truthology™ sweet spot. Where powerful consumer insights mesh with the your brand's authentic greatness. We call the discovery of this transformational opportunity, your Distinct Territory.What is truthology™?It's our brand positioning process provides guidance to brands on what messages to invest behind to steal share from competitors and improve their grip on consumers' minds, all while being true to themselves.We've helped brands like Kraft, The Toronto Blue Jays, Mr.Sub, The Weather Network, First Choice Haircutters, Compass One, Mitsubishi Electric, The Travel Industry Council of Ontario (TICO), and many more create a strong foundation for their brand to increase performance, without increasing ad spend.Let us help you occupy a better share-of-mind with your prospects and customers instead of throwing more dollars down the share-of-voice media money pit.tag is a proud Citizen Agency of Republix. As equity-shareholders of the international group, Republix, tag is part of a rapidly growing ecosystem where we can seamlessly tap into resources beyond our core competencies.Visit us: tagagency.infoGet in touch with us: gabi@tagagency.ca