Measurelab is an independent web analytics consultancy, based in the United Kingdom. We focus on digital measurement and analysis – providing impartial advice and expertise, particularly with Google Analytics. We help you get the most out of online measurement techniques – eliminating the guess work – to understand what you are doing online and how you can do it better.We work closely with companies to help them understand their online landscape, identify where opportunities lie, expose weaknesses and improve performance in things like their websites and digital marketing strategies.Our services and products incorporate a blend of online technology, digital marketing and data analysis techniques. Specifically we use Google Analytics and a bunch of rather neat specialist tools - with custom tracking implementations, reporting dashboards and analysis.Since launching in October 2013, we have established some great relationships with clients and partners. We hold an esteemed position as industry experts in a niche market - and continue to grow on these strengths.