Arcus Wire Group ("AWG") has been stocking and distributing wire rope in Australia and New Zealand for 60 years, and in more recent times we have become a leading supplier in Asia and South Africa. Our focus is to not only meet, but exceed, customer expectations, and we have made some exciting changes over the last 12 months.Firstly, we have expanded our product offering by becoming the exclusive distributor of Structural Dynamics ("Strudyna") commercial and architectural fittings in Australia. Secondly, we have now developed hamma™ Regatta, which is now Australia`s number one selling yacht rigging Brand. We have done this to enable our customers to source all their quality cable assembly requirements from AWG via the one order. After 50 years of specialising in wire rope, we are now able to offer our customers a complete range of fittings and accessories of the highest quality to meet their needs.At AWG we have listened to customer concerns about the threat of "cheap" imports and "wholesalers" who sell directly to end users via the internet, by offering more competitive pricing and investing in branding to differentiate our product. Recently AWG has branded several of our product lines, to allow our customers to be aware they are purchasing the highest quality products available in the Australian market. Our brands consist of hamma™ Regatta, hamma™ Industrial, hamma™ X, hamma™ Pro and hamma™ Mega.