MGT's intellectual property, called HLP3.0 (the "MGT Platform"), includes over fourteen thousand (14,000) domestic and non-domestic websites.By way of exclusivity, the MGT Platform provides clients a pre-qualified lead and unique marketing advantage upon delivering an additional FRONT PAGE GOOGLE LISTING CLICK-THRU; whereby the clients are also charged a significantly less COST-PER-CLICK than their front page listing delivered by Google.Clients sign an annual contract with "right of first refusal" for all subsequent years. After MGT's initial fee, clients benefit from MGT's pay for performance business model, whereby clients are only charged for GOOGLE ADWORDS CLICK-THRUS delivered via the MGT Platform.