Our mission is to offer quality stationery and lifestyle accessories, with the ideal balance of beauty and brains.We believe 'you do you' better than anyone else, which is why we ensure all of our designs are intrinsically flexible and highly versatile.Open one of our products and you enter a space within your control, ready to evolve into your own unique creation.The popularity of Filofax over the past decade has naturally led many people to believe it is a relatively new concept. Yet its origins go back as far as the First World War.In 1921, a London based company was formed to market personal organisation systems in the UK by mail order. In 1930 they registered the trademark "Filofax", the name having derived from the description "file of facts".The business continued to grow and by 1987 had a retail network of 1250 outlets in the UK alone. Prestigious stores around the world stocked Filofax; Harrods and Harvey Nichols in London, Neiman Marcus and Bloomingdales in the US, Bon Genie in Switzerland, Galleries Lafayette in Paris and Seibu in Japan amongst others.The Filofax personal organiser had developed from a simple loose-leaf diary and notebook into an indispensable organiser and lifestyle accessory. Since then, the additions of colourful, refillable notebooks, four ring Clipbooks, writing instruments and elegant lifestyle accessories have helped us become the brand we are today.