Area Sales Manager at Fairway Electrical Wholesale Ltd - Reading, England, United Kingdom
We are an independent wholesaler supplying independent retailers. With so much combined experience we have learned that we must treat our customers as the independents they are. We do our best not to be a one size fits all offering as we are acutely aware that this doesn't work. Our retail customers know their own area and we simply listen and learn. Our customers are able to give a service to their customers which the multiples just can't match, able to share their knowledge, often built up through generations. The independents are able to offer customers the right product from trusted brands all with the experience to ensure the customer receives value for money. At Fairway our aim is to be the stock room which allows the independents to offer such a service. Being customer driven enables us to grow and continually offer the best products from the best brands in our market.