David Cross's Contact Details

David Cross's Company Details

Market Outlook

Carlsbad, CA, US • 5 - 9 Employees
Management Consulting

Market Outlook is a demographic and consumer economic research and consulting firm, with offices in San Diego CA, and Princeton NJ. We have over twenty-five years of experience working for light vehicle manufacturers, restaurant chains, leisure product companies, specialty retailers, consumer financial services firms, and building product manufacturers. We are a developer of unique custom information and forecasting applications, used in long-term planning, product planning, and sales forecasting. Our main areas of expertise include: consumer economic research and forecasts; long-term demographic research and forecasts; and customized information solutions and applications. In our economic research, we focus on the drivers of consumer economic and buying fundamentals, including jobs, purchasing power, finances (debt loads, balance sheets, wealth), housing, confidence, and household budget pressures. We offer a perspective on economic prospects from the full range of shopping and spending choices, in the context of the overall economic environment, linking consumer fundamentals to the business investment climate, interest rates, government policy, energy prices, inflation trends, and global trends. Clients receive regular briefings on the evolving state of consumer economic health. In our demographic research, we highlight long-term drivers of household purchasing power, linking demographic change to economic conditions. We (1) segment and size detailed consumer groups by age/generation, life stage, race/ethnicity, region, gender, educational attainment, etc.; (2) assess how those consumer groups fare under clearly defined economic assumptions and scenarios; (3) customize demographic segments and buyer profiles to tie to our clients' specific customer profiles