Our Mission - To impact the lives of 500 individuals in the Santa Barbara area by delivering the highest quality fitness training & the best long term results through professional coaching, education, and commitment to treating each client as the unique individual that they are. Our Vision - To be the leader, along the central coast of California, in the individualized fitness design community through combining Professional Fitness Coaching, Naturopathic Medicine & Performance.Our Purpose - To educate, empower and inspire individuals, through fitness, to perform at the highest level possible in the areas of life that matter the most to them. Our Core Values:We honor fitnessWe honor the coaching professionWe honor the body and its innate ability ability to healWe believe every individual is uniqueWe believe commitment and personal responsibility yield the best resultsWe value human connection and interaction We value healthy habitsWe believe you're either growing or slowly dyingWe seek the truthWe honor the long-term journey