David Ivey's Colleagues at MarketScale
David Ivey's Contact Details
(214) 945-2512
Dallas,Texas,United States
MarketScale
David Ivey's Company Details
MarketScale helps B2B brands build media channels to grow their communities. Buyers and sellers have long existed in asymmetric markets, where buyers simply lacked the information necessary to understand and appreciate product differentiators. Talk of a changing buyer journey, or disenchantment with interruptive messaging, often infers a complex paradigm shift. But in practice, this dynamic has been created by the simple ubiquity of information enabled across any digital or non-digital channel. Therefore, businesses in this information age are rewarded for investments in descriptive and narrative marketing. And the message matters more than the medium. Today, MarketScale delivers some of the world's greatest marketing content built for website, blog, social and video channels. But as new mediums emerge, the opportunities for creative marketing material are limited only by the imagination itself. MarketScale's approach to marketing content is best described as 'Narrative', exploring deeply academic principles that explain 'what makes good content'. By identifying the 'who' and the 'why' in marketing content, we succeed through story, improving on the purely market-driven commodity content often associated with business to business marketing. MarketScale has the content capacity to produce at scale. It's in our name. But the quality, emotion and business value in the video and written works we produce speak to the industry-leading strategies we're developing every day.