Why a new agency communication in a declining market? Because the periods of crisis are those who are overcome with new ideas, new ways of understanding society and the market. Just as we thought the New Deal before this concept come back into vogue, so we think we have some of knowledge that will help overcome the present time, interpreting the changes underway. In this, we can help, leaving the traditional schemes that aging market. Marketing is a powerful but complex. And 'our instrument, to reopen the doors of Wall-Street. NewDeal, the community has a new course.