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Reactional Music
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Music is the great untapped part of video games. Reactional® Music will transform the relationship between music and video games, changing the way it is used, enjoyed and created by game developers and gamers. Reactional® Music allows music and sound to be rendered in realtime in game. This allows music and sound to be re-imagined personalising the game experience or delivering cinematic soundtracks that are generated in real time, are different for each gaming experience and react entirely to events in game. This will have a significant impact on the development of gaming soundtracks. It also delivers the personalisation of music and sound in game allowing the gamer to select the tracks or genres they want to accompany their gaming experience. At Reactional® Music, we believe this personalisation will become the new normal while delivering a new revenue stream for virtual audio goods. The platform features Patented technology developed by parent company, Gestrument AB and its founder the critically acclaimed international composer Jesper Nordin. Reactional® will offer its tools to games developers and composers. It is working with music rights holders and artists to deliver rich new opportunities for music in games and partnerships between games companies, recording artists, rights holders, publishers and composers.