IceRobotics is a developer and provider of data collection and analysis products for monitoring dairy cow behaviour. Founded in 2002, the company developed the world's first commercial wireless sensor, cloud-based behaviour monitoring system for dairy cattle. Since then, the company has generated global acclaim amongst the academic community as a provider of sensor technologies for cow behaviour monitoring with its IceTag, IceQube and I-Qube products. IceRobotics has commercialised the technology to support insight-based decision making in the dairy farming community through the CowAlert brand. For more information, visit www.icerobotics.com or www.cowalert.com