Flip (www.fliplearning.com) is an innovative publisher of engaging and unconventional textbooks for humanities and social science subjects within higher education. Our authors are renowned scholars who have received distinguished awards for undergraduate teaching, which prepares them to write page-turning textbooks that enliven and enrich introductory general education experiences for students.As a "born digital" publisher, Flip leverages the affordances of a digital age to integrate rich multimedia content and custom software features within its authors' lively written narratives.