Brooke Rounick's latest venture in the apparel industry is the launching of the new brand, Ookie & Lala, founded in 2012. With the assistance of apparel manufacturing veteran and businessman David Rounick, Ookie & Lala becomes the flagship product line. This brand leads Brooke Rounick's next foray into the fashion industry with her new firm EPM Apparel LLC, a design house and manufacturer of high-end fashion for women. Ookie & Lala apparel are made for all, simply transcending social groups and style categories. Simple yet universal and free to explore along each person's own unique preferences.