Innova et Bella is the strategic consulting firm focused on innovation and competition.Its name is composed of two latin terms Innova (imperative from the verb innŏvāre: to innovate) and Bella (imperative from the verb bellāre: to battle).Innovation and competition define Innova et Bella values, vision and mission, passions and capabilities, practices and services.Established on June 21st 1985, I&B counts today among its clients corporations, banks, financial and insurance companies, government institutions, foundations, no profit associations, public and private organizations from all countries.