Social Buying, or social commerce, is the new phenomenon that merges the digital power of social media with e-commerce. Datran Media has taken this trend one step further, incorporating a charitable aspect that lets consumers feel good about shopping.Friends and Family Circle is a social buying Web site for individual consumers to take advantage of flash sales from national brands with a one-deal only voucher, and to further their purchases with a group donating aspect through the charity giving program established by Friends and Family Circle.