Deborah Gurofsky
Vice President | Strategy & Client Service at Media Pulse Insights & Technology - , Ontario, Canada
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Media Pulse Insights & Technology
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Media Pulse Insights & Technology is a Canadian Media company that sources and curates premium connected TV inventory for brands and advertisers. We are powered by Column6, a proprietary advanced video ad server and SSP that has enabled the rollout of premium marketplaces in the U.S., LATAM and now in Canada with Media Pulse. Media Pulse's unique business model and approach unlocks the elusive "black box", exposing transactional and performance data that is typically veiled by most SSPs. By optimizing and exposing the supply path, Media Pulse allows publishers to better monetize their CTV inventory and creates lucrative efficiencies for agencies and advertisers. Media Pulse also takes the arduous work of sourcing, qualifying and curating the highest quality connected-television advertising supply in North America, at scale. Our key focus is on true "lean-back" connected television environments that live in-app, device manufacturers, and MVPD's.In addition to our premium supply marketplace, we specialize in the development and creation of bespoke, High Impact and iCTV (interactive connected television) ad units that provide the latest in full-funnel and deep engagement technology.