Dena Perez's Contact Details

Dena Perez's Company Details

Admarketing, Inc

, California, United States • 11 - 50 Employees
Marketing and Advertising

Admarketing was a full-service advertising agency, offering clients everything from strategic planning and research to creative, production and media buying services. Admarketing was best known for its very successful national and regional retail advertising campaigns and was equally successful with both direct response and consumer packaged goods advertising. After a successful 45 years in business and the death of agency founder, Jack Roth, the agency closed its doors.Admarketing handled the who's who of retail advertising. The Home Depot, Ross Stores, Public Storage, Smart and Final, and Papa John's Pizza are among the many clients who turned to Admarketing's unique approach to retail advertising. And their success was remarkable. Admarketing was involved with the expansion of many leading retailers. Ross Stores began its association with Admarketing in 1991 with 223 stores. Ross showed dynamic growth in earnings every year for the last 26 years! At the end of their partnership, Ross Stores had a store count of 1,662 locations which includes both the Ross Dress for Less and dd's discounts brands. The Home Depot grew over 1600% during its five years at Admarketing. Admarketing created a very cost-effective co-op advertising structure with hundreds of product manufacturers for the Home retailer. Admarketing strategically designed the split :15 bookend media buy that is now common in the industry. With Admarketing acting as a strategic and marketing force, once struggling retailers often went from red to black, became profitable and desirable to investment firms and competitors. In 1987, Admarketing was named Adweek's Western Agency of the Year. Admarketing has won many ad industry awards, but agency founder Jack Roth always felt the most important awards were received at the client's cash registers.