Derrick Feldmann

Author at The Corporate Social Mind - Indianapolis, Indiana, United States

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+1(800) 920-4572
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New York,New York,United States
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The Corporate Social Mind
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The Corporate Social Mind

Indianapolis, Indiana, United States • 1 Employees
Philanthropy

The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. It takes a lot more than just a good corporate social responsibility, environmental, social, and governance, or corporate citizenship/philanthropy strategy to support social change. Marketing and communications teams can play a crucial role in enhancing the work a business does to impact society, activating the public and consumers towards social issue action, and changing perceptions, attitudes, and strongly held beliefs. This book is about bringing together those who work on social issues from both the corporate social responsibility and the marketing and communications sides and showing them how to engage in the kind of work that leads to stronger campaigns, moments, and initiatives that positively change the world.

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