Design Talks is concerned with discovering the story behind the story. It is about speculative design, speculative everything. It is not here to report on the product alone, but to find meaning behind the concept, see how it will reflect and impact on life here and in the future, and always from a world perspective. It is about the people and the places not always the finished product. It is also about celebrating creativity in all its forms and sizes. To quote a colleague, the idea of design as an expression The Pleasure Principle.