Swiss Concept is the premier destination for Swiss watches in Sydney. Established in 1995, Swiss Concept is Sydney's leading watch specialist.For the last 20 years we've been committed to offering a highly personalised watch buying experience to discerning customers throughout Australia.Our success has been built on combining exceptional customer service, with unrivalled choice of world-class brands. From exclusive models to limited editions, we have a selection of the finest watches from Rolex, Audemars Piguet, Breitling, Cartier, IWC, Longines, OMEGA, TUDOR, to name a few.