Fancorps [fan-core] : A word-of-mouth marketing and brand advocacy technology solution for consumer brands and organizations The Fancorps concept is simple. Word of mouth marketing and peer to peer social recommendations are more valuable than ever. Brands big and small now depend heavily on consumers to endorse their products and influence a wider audience online and in the real world. Fancorps brings structure, performance tracking & actionable guidance to today's stream of social media, which has become even more important than traditional marketing.