Better That is a curated marketplace on a mission to make shopping better.We believe weaving philanthropy into our everyday purchases represents one of the most powerful opportunities to create a new funding stream for positive impact around the world. We do this by making each transaction count by giving back when you shop. The brainchild and result of 20+ years in procurement, the inefficiencies of shopping never sat well with Founder, John Phillips. Too much time, money and effort seemed to be required in order to complete simple transactions. There had to be a better way. In 1996, armed with the humble fax machine, he attempted to do just this, only to find technology and the world were not ready to shake up shopping. Since then the world has changed, and we're changing retail with it. Our ecosystem makes shopping better for everyone; shoppers, sellers and good causes giving back every step of the way.It's shopping, but Better.