Emotive Beauty "Inner alchemy for outer beauty"We believe beauty is whole, and interconnected, and that our emotive qualities are reflected in our physical features. With mindful moods, we can empower ourselves by making thoughtful choices and living gracefully on this earth. Emotive makeup evokes feelings of compassion, love, happiness and bliss, so that all of that loveliness can be your best face forward.In our modern world it is impossible to avoid chemicals entirely. We strive to formulate our makeup with the most natural ingredients we can. However we don't want our customer to choose our brand out of fear of using chemicals. We prefer to focus on "non-toxic emotions". Both positive and negative emotions also produce a chemical reaction in our body. We believe that negative emotions can be just as disruptive as many of the chemicals used in the manufacturing of beauty products. Our mission is to help our customer balance her inner alchemy, promoting positive emotions and good feelings about herself and her choices.These emotive formulations help the human mind and body to feel positive, lessening negativity. We think that's another (and possibly more powerful way) to purify the physical body and protect it from overwhelming pollutants in this world's chemical-infused environment - by minimizing the amount of negative chemicals that we are responsible for creating inside of ourselves.