The motivation behind the company was to create a whole new dining experience that addresses most common problems reported by customers as well as the personnel-related shortcomings experienced by restaurant management, specifically: inconsistent service, patron frustration with the time to place orders, missing orders, billpayment ans difficulty executing programs (food/drink specials, promotion, etc.) SmartOrder develops solutions that help you place your order smart with the uses of technology. The company has developed a low-cost touch screen computer including the point-of-sale (POS) system enable customers to place food and drink orders directly from the device without having to locate their server. Unlike other proprietary ordering systems which can only be used on the provided device. SmartOrder is based on Google Android operating system provides only the proprietary software to customers, allowing the customer to decide which tablet device they want to use. Therefore, it is easier for customers to upgrade their devices or resell their old devices to the market providing a lower entre cost to new customers.