Fashionistas is the next-generation channel for fashion. It is a fashion centric social network and community that reinvents the way we connect with fashion. Its goal is to provide affluent and passionate fashionistas an assortment of fashion event coverage and a one-stop communications platformThe premise of fashionistas is about is engaging the consumer in a conversation in a way that provides mutual value. Facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, social networks, video, media aggregation, forums and related web 2.0 technologies