In 2015, our CEO, was at his desk in New York, looking for a flower shop to buy flowers from for a date. He looked on his phone, but couldn't find a florist near him. However, the moment he walked out of his office, he noticed a flower shop right across the street. As a shopper who relied on his phone for everything, the experience left him with more questions than answers. Why didn't he notice that shop on his daily walk to work? Why didn't it appear on his phone when he was right next to it? The answers to those questions would lead to the formation of SellSwipe.SellSwipe is a technology-driven buy local campaign that brings communities closer together by connecting local shoppers with the locally owned businesses around them. Buying local is one of the most effective ways to support a community. Our mobile app is free and makes buying local easier for shoppers by driving product discovery for locally owned merchants. We focus on doing this in a way that creates meaningful and lasting relationships for everyone involved.SellSwipe's goal is to simplify marketing for locally owned businesses so they can focus on what makes them great like their authenticity, uniqueness, and customer service. These values forge customer relationships that keep these businesses alive through word of mouth marketing and repeat business. SellSwipe wants to create more of these relationships while also empowering the communities that power these businesses.