With ADSR publishers can offer video advertisements that Reward users for watching and engaging pro-actively with video ads. Users earn a virtual digital currency for every ad watched, for sharing with friends, for sharing personal data with the brand etc. and that currency can then be redeemed for coupons, merchandise, goods, services, exclusive content etc.The ADSR ad technology requires no integration on the publisher side and can be implemented quickly and easily. It only takes one line of JavaScript plugin code to add into the publisher's video player. So publishers don't have to invest into expensive and painstaking tech development. ADSR in video player mean access to millions of publishers as a simple click to opt-in.