Don Bucknor's Contact Details

Don Bucknor's Company Details

Clarity Media

, , • 3 Employees
Marketing & Advertising

Luxury is defined as the pinnacle of what the human mind can dream of and what the human hand can craft. Clarity is redefining the role of innovation in luxury by developing an opulent platform-driven ecosystem. Through unique experiential content, Clarity seamlessly integrates media, customer loyalty, digital activation and mobile commerce. Organized around CCS Diamond – a quantitative and qualitative study of the top 26% of the Chinese population – Clarity possesses unique insight into the factors that influence affluent shopper purchase decisions in China and abroad. The Clarity team strategically maximizes luxury media investment through a proprietary platform to facilitate the commerce relationship between brand and consumer. As mobile reshapes the way we interact with each other and the brands we prefer, businesses need to reinvent the way they connect, to deliver meaningful brand experiences. Clarity's expertise lies in supporting businesses to build the omni-channel or seamless O2O marketing solutions that are required to effectively engage a new breed of affluent mobile shopper. Clarity is a Dentsu Aegis Network company.