Don Johnson's Contact Details

Don Johnson's Company Details

fluid

Iraklio, , Greece • 3 Employees
Marketing & Advertising

Digital is the catalyst that is driving the transformation of Experiential marketing. We are living in a time, where new digital marketing tools & platforms emerge at an ever increasing rate, fueled by crowd funded startups and major corporations competing to develop the next new game changing device or technology.At the same time, the online audience is becoming increasingly fragmented and ever harder to engage with. Brands today tend to engage with audiences focusing on the volume of target audience impressions. Experiential marketing involves engaging with consumers in a manner that enables them to feel the brand versus just simply being exposed to it.It's the idea that counts - create a mind blowing experience that creates a memory for consumers - Make them feel - have an emotional response. Stop branding the experience and actually focus on being the experience.We specialise in the creation of interactive digital media consumer experiences and have a long list of successful activations / campaigns for Global & Greek brands such as WIND, OPAP, PMI, AXA, Plaisio, Samsung, Nike, Groupama, Hyundai and others.