The Green Business Program was created to assist businesses in Shoreline to operate in an environmentally efficient manner, and to recognize and promote businesses that meet environmental compliance and conservation criteria. "It's not easy being green" is not just a phrase in a pop tune from Kermit the Frog, yet increasing efficiencies have never been more important than now. The Shoreline Chamber of Commerce through the Shoreline Green Business Program is here to make it easier to be green. Why? In today's economy, efficiencies can mean the difference between thriving and barely getting by. Increasing efficiencies means less money spent on resources, increased marketing advantage and in some cases better working conditions.