Doug Scott's Colleagues at Clarity Research
Doug Scott's Contact Details
N/A
Clarity Research
Doug Scott's Company Details
Clarity Research is a full service marketing research company with two offices - one in Brevard, North Carolina and another in Rochester Hills, Michigan. We specialize in survey research studies with consumers. Our forte is complex study designs - figuring out difficult sampling schemes and dealing with complicated survey design and analysis problems. We conduct Internet studies, mail and phone surveys. We also do a lot of face-to-face surveys such as product clinics, classroom-style studies, drive tests, intercept studies in malls, auto shows, conventions and more. We almost exclusively use hand-held, touch-screen computers for data collection in our face-to-face studies. Because of this, we are able to do some pretty interesting things with the integration of graphics, audio and video into our questionnaire designs. We can also turn complex data around very quickly. We conduct research projects for select corporate clients, from start to finish, from initial design through reporting and analysis.Consulting for Full Service Research Companies: Research companies hire us to execute a particular aspect of a study, such as CASI and a conjoint component, while they handle the rest of the study. Our role may be completely in the background or we may play an up-front role, consulting directly with our clients' clients; depending on their needs.