The path-breaking AURA TV brings industry knowledge & skills to the door step of students in semi-urban and rural educational institutions.\AURA TV reaches the student community through digital displays positioned at prominent locations within an educational institution. The carefully drafted programmes and resourceful contents are designed to attract the interests of the students and aims to ignite the initial spark.\\AURA web acts as a doorway to a self-paced empowerment and helps to build on the initial interests gained through AURA TV. The student community interacts and connects to the corporates & experts through blogs and forums. The interactions widen when the student showcase their talents by constant participation.\\AURA campus brings personal interaction through on & off campus events. Students have the opportunity to receive training aimed at strengthening their personal skills and get one on one counseling on career opportunities and expectations. In short, they receive proactive help to bridge the employability gap.\\AURA also collaborates with employers, and provides them access to a large pool of employment-ready candidates.