I began selling in the Semiconductor World. The items sold in this particular market segment are said to add no value to the customer's final product, just cost! Semiconductor component Automatic Test Equipment was and is a necessary cost to certify the functionality of the devices offered by the different semiconductor companies. Due to the competitive nature of the vendors and the ever present resentment of the upper management to add more cost to their devices, the A.T.E. market was a rich environment to learn nuances and discipline of professional strategic selling.My definition of a professional sales person must include the generation, management, and execution of a (or many) successful strategic sales campaign. A professional is passionate, focused to the point of obsession, disciplined, and dedicated to the close of the order. Peek Sales is a Sales Consulting company advocating professional strategic sales providing everything from selling processes to sales representation to generate business.