Jollie's is a more-than-profit company passionate about creating purposeful products that support your local homeless charity. -- Our desire is to achieve three social impacts: Give tangible goods to charities in our customer's community, Inspire activity with local charities, Provide employment opportunities to those transitioning out of homelessness. Our story Jollie's was started by Ed Vickers out of a desire to create fun and tangible opportunities for people to support those sleeping rough within their communities. After spending some time helping out at a local homeless project, Ed was thrown by the need for fresh pairs of socks and how far one spare pair went with improving the health and hygiene of the visitors. This obvious need led him to create the "Wear A Pair, Share A Pair" model which donates one pair of socks to a local charity, for every pair of socks sold. So when you buy a pair of Jollie's a twin pair will go to a charity local to where you are.