Edna Machado's Contact Details

Edna Machado's Company Details

Having worked in marketing and design for 35 years, I have gained a wealth of experience primarily in the arts, heritage and publishing sectors where long and productive relationships have been built with clients developing cost-effective creative solutions. My approach will not suit everyone, but it may suit you: Not being in the business of superficial make-overs, I endeavour to distill the essential requirements, develop an agreed strategy and implement it in a methodical fashion through the creation of robust and durable communication tools. In a frantic world of short attention spans, it can be difficult to cut through the fog of sonic and visual noise to focus attention on your subject. To fulfil the brief, I use language, image and design to produce coherent messages. By honing my craft skills, I have found the following principles invaluable: • Less is usually more • Say it once, say it clearly • You only have one chance to make a first impression!