The Midland Company is a holding company for American Modern Insurance Group through which all marketplace activities are conducted -- linkd.in/AmericanModern. The Midland Company began in 1938 as a consumer finance company, expanded into insurance starting in the 1960s, and was a public company from 1965 to 2008. In April 2008, The Midland Company completed a merger with Munich Re, an international insurance business based in Munich, Germany.