Edward Kwong's Contact Details

Edward Kwong's Company Details

Market Connectors

Cascais, Lisbon, Portugal • 2 Employees
Information Technology & Services

At MarketConnectors we have one focus - creating a strategy to accelerate your growth and help your approach to new markets: UK, Europe, Brazil and LatAm in the shortest time possible.We offer operational, marketing and strategic resources designed to expand your business.Phase 1 – PlanningWe start with an in-depth analysis of your product, target personas, your current stack, sales/marketing processes, the customer journey and of course your goals. Mainly focusing on where opportunities exist, what processes are not optimized and what is missing with the stack. Then we will return to you these deliverables:1. A complete picture of customer persona's including where and how to reach them.2. A detailed user journey map/flow with all touchpoints and status/pipeline stages.3. A strategy to launch a new acquisition channel or a new approach to an existing channel to speed growth.4. Our final recommended sales/marketing stack.Phase 2 – SetupAfter we have an agenda, know what needs to be changed or added, we can get started on implementation. What we typically find is most teams either are using the wrong tools for their sales/marketing needs, or (b) are not using what they have to their full potential because they don't have the time/knowledge to add automations, sequences, new triggers, lists etc… to optimize their stack. During this phase, we will:Prioritize and start building out your new stack.Add new sequences and copy to achieve more with the stack.Connect data automations via API where necessary.And look to add native integrations from within your product to help reach new audiences.Phase 3 Action1. Data enrichment (2000 contacts included).2. Adding the audiences to your dashboards.3. Copywriting all messaging needed for each campaign.4. Any verification – pixels, SPF records, etc…5. Launching the campaigns.6. One round of A/B testing and optimization.