Edwin Camacho's Contact Details

Edwin Camacho's Company Details

Princeton10

Montclair, NJ, US • 20 - 49 Employees
Advertising/Marketing/PR

Princeton10 is a full-service marketing and advertising agency, as well as a business model, built from the ground up with an emphasis on less overhead and more agility, measurability, cost and efficiency. We focus on powering small-to-medium-size (SMB) pharmaceutical brands. Why? Because they deserve more but are underserved by large healthcare marketing and advertising agencies. It's not their fault. Big health agencies just carry tremendous overhead and reserve their best people for big clients with big budgets. Instead, we focus on staying lean, flexible, and efficient like our clients. The "10"​ in our name means we tap only the best 10% of talent in the pharmaceutical marketing and advertising industries. Some are full-time, and others are specialists we have worked with in the past, know very well, and can be brought in when their skills and expertise are needed. That means our clients get no more or less than they need, and more of their money goes towards working dollars, rather than overhead. Everything doesn't have to be so complicated and budget-consuming to achieve success.We start every client engagement by listening to your brand vision and goals and then finding customer insights via research. That fusion gives us a cogent positioning statement that differentiates your brand meaningfully. And, that positioning fuels breakthrough creativity and technology that's not about winning awards. It's about driving the desired behavior. Since we have deep experience engaging with HCPs and patients through innovative digital channels, we know how to do things right, but also do the right things. Things like powering sales calls with interactive tools or providing "air cover"​ through direct-to-HCP and/or DTC promotions. Most importantly, we ruthlessly measure Rx lift, because our passion is in making lean budgets go far.