Haystack Research Consulting (founded in 1979) is a market research company specialised in sensory and marketing research. Our signature? Helping R&D and marketing professionals worldwide in developing products and services with greater impact and an engaging multisensory brand experience. By constantly developing and integrating the latest research methodologies, technology and agile solutions, the company has grown over the last 10 years. Today, there are 60 employees working in 3 offices (Belgium, the Netherlands and US) leveraging consumer insights and expertise for her clients on a global scale. Haystack has accumulated a vast track record in the domains of product & service development, brand & communication experience, pack performance and shop experience.