We foster transparency, positive customer experience and opportunity.There's always been a stigma around used car sales associates. Car sales associates are put into a pressure cooker to earn their income. As a result, the industry has bred aggressive sales tactics that are rooted in self-interest. Other marketplaces showcase vehicles. They send customers to dealerships to deal with the sales associates on their own.The auto industry has yet to evolve to the next level. Tulu is the marketplace that leads, supports, and rewards you through the sales process.Buying a vehicle is supposed to be an exciting time in your life; it is the 2nd largest purchase other than a home. Customers have anxiety approaching a salesperson, especially in used car sales. Unless you are well adept at understanding the value of a pre-owned vehicle, it's hard to know as a customer if you are receiving a good price/deal.