Ours is the world where advertisement is an omnipresent, mostly unwanted companion, where advertisement sets the rule of sight, where advertisement discloses what you want and get. Where mass is set to overrule individuality, the performance and efficiency of brand communication is overrun by the peoples natural ad blocker instinct. Why shouldn´t they?!We want to change how advertisement works by creating innovative, playful and especially rewarding brand communication channels for the broad public to enjoy. QuizFox is the first quiz app, where knowledge is truly rewarded. The players battle for the top position in various topics for sponsored prizes. This is how engagement in brand communication works at its best: allowing a reciprocal exchange of interest between consumer and brand.