Elizabeth Noyes Kamp's Colleagues at Urban Genesis
Elizabeth Noyes Kamp's Contact Details
Katy, Texas, United States
Urban Genesis
Elizabeth Noyes Kamp's Company Details
Urban Genesis LLC ("UG") focuses on providing affordable, Class-A living experiences in unaffordable urban locations. The prospective UG renter is faced with choosing between expensive Class-A options or undesirable Class-B options. This occurs because new product is delivering to match their desires but does not match their income levels. Currently, 85% of multifamily under construction requires incomes greater than $75,000 per year, the top 20% of the renter base, which means a majority of new housing is missing the heart of incoming workforce formation. UG's strategy is to serve this "missing middle" with product that rents $200 to $400 less per month than competing Class-A product in equivalent submarkets. The lower rents translate to income levels of $40,000 - $65,000 per year which attracts the "missing middle".