Elsie Chen

Head of Marketing & Communications at Ries & Ries - Atlanta, GA, US

Elsie Chen's Contact Details
HQ
770-643-0880
Location
Shanghai,Shanghai,China
Company
Ries & Ries
Elsie Chen's Company Details
Ries & Ries logo, Ries & Ries contact details

Ries & Ries

Atlanta, GA, US • 5 - 9 Employees
Advertising/Marketing/PR

Ries: Positioning Pioneers. Al Ries founded his first agency in RCC in 1963 in New York City. Today, he and his daughter Laura Ries are the Co-Chairman of Ries, a global strategic consulting firm.Al first rose to fame in 1972 when a series of three articles on a new concept called "Positioning" authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years.In 1981, the Positioning book was published with Al Ries as the lead auther and has since sold well over 2 million copies. Al & Laura have written six books together including The 22 Immutable Laws of Branding, the Fall of Advertising & the Rise of PR, The Origin of Brands, War in the Boardroom, Visual Hammer, Battlecry and Positioning in the 21st Century.

Consulting Branding Positioning Marketing Public Relations Marketing Software/Advertising Software Management Consulting Services Marketing and Advertising
Details about Ries & Ries
Frequently Asked Questions about Elsie Chen
Elsie Chen currently works for Ries Positioning Strategy & Consulting.
Elsie Chen's role at Ries Positioning Strategy & Consulting is Head of Marketing & Communications.
Elsie Chen's email address is ***@ries.com.cn. To view Elsie Chen's full email address, please signup to ConnectPlex.
Elsie Chen works in the Management Consulting industry.
Elsie Chen's colleagues at Ries & Ries are Laura Ries, Al Ries, Tianyu Jiang, Anyi Huang, Yangdi Shen, Xiaowei Wu, Sichun Yang and others.
Elsie Chen's phone number is 770-643-0880
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