Founded by a pair of former NFL technologists who built and ran the NFL League Office's analytics department for a combined 20+ years, ROCKDAISY is a data analytics and visualization platform designed specifically for the non-tech user.ROCKDAISY incorporates information (data, images and video) from multiple sources to provide an effective solution directly to decision makers. Information is presented on a dashboard via customized reports that are continuously updated, easy-to-understand, easy-to-use and lightning fast in operation. RockDaisy operates stand alone, or can be completely re-branded as a white-label product.