Emily Buchan's Contact Details

Emily Buchan's Company Details

ManoByte

Kentwood, MI, US • 20 - 49 Employees
Advertising/Marketing/PR

At our core, we are a Digital Growth Agency and trusted Channel Management Advisors for Building Materials Manufacturers.The ManoByte team helps building materials manufacturing leaders and channel managers understand that channel marketing is far more than just sending pretty product spec sheets via email to partners. Then, we help them bridge this gap by developing, implementing, and pointing to the tools and support they need to get their channel management strategy up to speed.Oftentimes manufacturers are stuck thinking their customer is channel distributors and resellers and stop their marketing efforts there. In reality, the modern buying landscape is already lightyears past this outdated mentality and B2B looks a lot more like B2C. The channel vertical has become horizontal but the marketing and sales teams at many manufacturing companies are a bit lost or don't have the buy-in, the time, or the team of resources to undertake the large digitalization projects that they need to in order to not be left behind.Because this is no way to do business, we come alongside manufacturers, (yes, we get in the muddy trenches with them) to get them unstuck by implementing modern relationship management tools like CRMs, PRMs, developing app integrations and customer-centric website features, plus training their channel stakeholders to use the tools so they are actually adopted, not paid for and forgotten. But tools are just the foundation, so we also heavily focus on coaching manufacturers and their channel stakeholders into a modern mindset for building materials sales by clarifying their end user buyer personas with them, developing sales enablement resources for internal channel managers and partners indirect sales reps, and doing the channel marketing to, through, for, and with them.