Hi I'm Emma, the founder and owner! I started my boutique back in February 2019. I wanted to have a boutique experience where I didn't shop around and just find one thing I loved. I wanted to love everything! That's how my boutique came to fruition. I want to provide each customer's individual style with choices that reflect how beautiful she is on the inside. Every item on my website is hand-picked by me. I pick each item with care and consideration, and I pick accessories to compliment the apparel. I hope you find something to reflect your inner beauty from the inside out!