MARKETING FOR SOCIAL RETURNSExp Social Marketing (part of the pan-African marketing group, Exp), achieves positive behaviour change through experiential marketing. Richard Burns (Group Social Marketing Director) heads up Exp Social Marketing & is based in Nairobi Kenya. Exp Social Marketing Foundation is a registered non-profit in Ghana. Exp Social Marketing:• Addresses critical challenges to health and development in Africa• Prioritises marginalized consumer segments at the base of the pyramid• Promotes socially valuable products, services and behaviours• Leverages market forces to sustain social change