Eric Elftman's Contact Details

Eric Elftman's Company Details

Media Lab

North Sydney, New South Wales, Australia • 23 Employees
Marketing & Advertising

Media Lab is the dedicated media community for the Westpac Banking Group. With collaboration at the heart of everything we do, we have developed a shared vision with the Westpac marketing team as well as aligning our values and behaviours all of which are built on a foundation of trust and transparency. We are a team of 40 specialists working across all paid, owned and earned channels using science & creativity to drive compelling, end to end media connections across the full ecosystem of channels. Our teams are built around discipline expertise and connected by a truly channel neutral planning and analytics team. Together they apply a scientific approach to planning which guides our thinking working in tandem with deep partnerships with key creative, media, technology and data partners. This allows us to build bespoke teams to tackle specific challenges where we are all working as one regardless of background or employer. What gets us out of bed every day is to be known for challenging ourselves and others to push the boundaries of media that propels the Westpac Group ambition.Our way of working and philosophy makes Media Lab what it is, both in terms of our culture as well as the work we do and the performance we drive.